The focus of the Director of Marketing is on developing creative strategies that will increase traffic and rental income for the company including digital marketing, branding, design, customer service, web site optimization and lease up specialization. The Marketing Director is considered the subject matter expert and will work closely with the regions to ensure effective and consistent marketing and branding strategies are implemented.
Participate in a positive team environment through teamwork and communication.
Directs and oversees national and regional marketing initiatives, campaigns, and programs.
Lead, mentor and motivate Weidner’s corporate Marketing Team, and clearly articulate the details of marketing decisions to senior leaders.
Work closely with Training Department to implement creative marketing strategies and protocols.
Oversees daily operations of both Customer Support and Reputation Management teams, along with monthly and annual reporting at the national, regional and site level.
Directs internal and external resources to execute all web, PPC, SEO/SEM, ILS, email, social media, content marketing and display advertising campaigns.
Develop, implement, and maintain a company branding strategy to market Weidner as a corporate entity, and promote consistency with respect to property signage, advertising design, promotion efforts, web presence, and collateral materials.
Work closely with Regional Leaders to gain knowledge about each apartment community under construction and what marketing strategies are needed to support the leasing activities after the construction is completed. Develop and implement marketing plans and budgets to support lease up activities.
Establish marketing reposition strategy for major community rehab projects, including implement marketing plans and budgets. Analyze weekly exposure and traffic trends and make adjustments as needed.
Monitor changes to the marketplace, and have a thorough understanding of current multifamily industry trends. Ensure all marketing is aligned with both, and adjusted accordingly.
Continually advance company web-site to the next level of sophistication marketing to future residents, current residents and future associates.
Evaluate and report on the effectiveness of marketing and lead generation activities to determine the most cost-effective method of generating qualified rental traffic. Maintain monthly ledger of cost-per-lease on all advertising. Make quarterly recommendations to change exposure levels, cost, duration, etc.
Monitor all advertising media to assure quality is consistent with company branding strategy.
Bachelor’s degree in Marketing, Communication, or related field
Seven (7) years of progressive marketing experience in property management, retail, or franchise environment.
Ability to effectively communicate and work with all levels of management.
Ability to work in a fast-paced environment with changing deadlines.
Weidner Apartment Homes is a multifaceted real estate investment company that is an efficient low cost provider of quality rental homes and a creative developer of new housing. Weidner has been in the industry for over 34 years and has properties in Alaska, Arizona, California, Colorado, Minnesota, Oklahoma, Texas, Washington and throughout Canada.