Responsible for managing and executing marketing and communications plans for new and existing online and on-campus degree and certificate programs for Metropolitan College. Develop and implement consistent messaging and marketing assets to ensure a steady pipeline of high quality leads that will be supplied to the College's Enrollment Management & Graduate Admissions team. Implement a lead generation strategy for assigned programs with a strong focus on digital and social media strategies; creating and disseminating dynamic web, social media, and email content in support of MET's programs; and supporting interactive media projects such as webinars and videos.
Manage the development, review and approval process of marketing and communication program-related assets. Assets may include print and online; faculty, student, and alumni testimonials; email campaigns; flyers; photos and bios, etc. This includes ensuring all assets follow most current and leading best practices.
Research new channels and promotional opportunities to expand our reach and explore new ways to engage and identify new social networks to reach target audiences. Manage a rich content/editorial calendar that attracts a qualified audience to owned properties such as webinars, news posts, etc. Support Search Engine Marketing vendor to grow new leads by converting site traffic through calls-to-action, landing pages, and lead generation content.
Work alongside Marketing and Social Media Manager to run regular social promotions and campaigns. This includes tracking, measuring, and analyzing initiatives to report on social media ROI.
Salary: Grade 74
B.A./B.S. in communications, marketing, or related field(s), and three to five years related work experience.
Boston University is no small operation. With over 33,000 undergraduate and graduate students from more than 140 countries, 10,000 faculty and staff, 16 schools and colleges, and 250 fields of study, our two campuses are always humming.